Tag: Tooth & Nail Records
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In music marketing, we’re always looking for a perfect symbiosis between the content we’re marketing and the marketing message itself. In a perfect world, we’re able to pull our inspiration from album titles, song names, or artwork associated with a given artist or release. In the case of Emery’s album We Do What We Want,…
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We’re all familiar with movements like Movember. They’re awesome and newsworthy because they help raise awareness about important health issues. But, long before there were efforts like this, we were inspired to create a movement of our own that was centered around the upcoming release from Tampa’s Underoath entitled Lost In The Sound of Separation. …
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If you’ve ever been to a music festival, you know that it’s sensory overload. There are multiple stages with music coming from every direction, a sea of sweaty concert-goers and funky smells to contend with, and vendors, vendors, and more vendors. You’re being barraged with a marketing message at every turn and ever step you…
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When Underoath set out to release what would be their final studio album Ø (Disambiguation) in November of 2010, I knew we had to do something different. The band had long been known as a genre-defining act and had completely changed the way that many people perceive heavy music. Additionally, this album marked the first without…
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Inspiration is all around us. It stems from our past and our present. It helps us to move forward, savor each moment, and plan for the future. Sometimes inspiration is right in front of us…and sometimes its the most common sense solution to a set of problems. With the release of Underoath’s album Lost In…
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An indie rock tour with fast food behemoth White Castle as the presenting sponsor? Co-sponsored by the Universal Pictures film Evan Almighty and big box retailer, Best Buy? Anything is possible when you can demonstrate the ability to reach the right audience with a spot-on marketing message and flawless execution. We started the Tooth &…