
We’re all familiar with movements like Movember. They’re awesome and newsworthy because they help raise awareness about important health issues. But, long before there were efforts like this, we were inspired to create a movement of our own that was centered around the upcoming release from Tampa’s Underoath entitled Lost In The Sound of Separation. …

On the web, we live in an age where content rules. Attention spans are shorter than ever and to keep a fanbase captivated, we must develop a continuous stream of compelling content. After years of developing Demon Hunter’s career and over 500,000 album sales, we knew that when it came time to begin the set…

If you’ve ever been to a music festival, you know that it’s sensory overload. There are multiple stages with music coming from every direction, a sea of sweaty concert-goers and funky smells to contend with, and vendors, vendors, and more vendors. You’re being barraged with a marketing message at every turn and ever step you…

When Underoath set out to release what would be their final studio album Ø (Disambiguation) in November of 2010, I knew we had to do something different. The band had long been known as a genre-defining act and had completely changed the way that many people perceive heavy music. Additionally, this album marked the first without…

In support of the the third full-length release from metal stalwarts, Mychildren Mybride, we constructed an elaborate online maze utilizing YouTube that consisted of 17 different videos with over 20 possible paths for fans to choose. Through creatively shot third-person video, fans were taken on an “interactive nightmare” to escape their environment. The soundtrack? Mychildren…

Inspiration is all around us. It stems from our past and our present. It helps us to move forward, savor each moment, and plan for the future. Sometimes inspiration is right in front of us…and sometimes its the most common sense solution to a set of problems. With the release of Underoath’s album Lost In…