Category: Work
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In music marketing, we’re always looking for a perfect symbiosis between the content we’re marketing and the marketing message itself. In a perfect world, we’re able to pull our inspiration from album titles, song names, or artwork associated with a given artist or release. In the case of Emery’s album We Do What We Want,…
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We’re all familiar with movements like Movember. They’re awesome and newsworthy because they help raise awareness about important health issues. But, long before there were efforts like this, we were inspired to create a movement of our own that was centered around the upcoming release from Tampa’s Underoath entitled Lost In The Sound of Separation. …
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On the web, we live in an age where content rules. Attention spans are shorter than ever and to keep a fanbase captivated, we must develop a continuous stream of compelling content. After years of developing Demon Hunter’s career and over 500,000 album sales, we knew that when it came time to begin the set…
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I’ve had the good fortune to work on a lot of fun and interesting projects over the years, but without question a definite highlight came when I was able to be a Producer on the Oh, Sleeper – Stand Your Ground game for the iPhone and iPod Touch. Working with the dedicated crew at ,…
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If you’ve ever been to a music festival, you know that it’s sensory overload. There are multiple stages with music coming from every direction, a sea of sweaty concert-goers and funky smells to contend with, and vendors, vendors, and more vendors. You’re being barraged with a marketing message at every turn and ever step you…
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When Underoath set out to release what would be their final studio album Ø (Disambiguation) in November of 2010, I knew we had to do something different. The band had long been known as a genre-defining act and had completely changed the way that many people perceive heavy music. Additionally, this album marked the first without…
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These days it seems more common than ever for an artist to ask its fanbase to finance their next project. Amanda Palmer made headlines when her fans helped her blow past her goal, raising over $1,000,000 via Kickstarter. But before there were sites like Kickstarter, Pledge Music, or Indiegogo, I was involved in a life…
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In support of the the third full-length release from metal stalwarts, Mychildren Mybride, we constructed an elaborate online maze utilizing YouTube that consisted of 17 different videos with over 20 possible paths for fans to choose. Through creatively shot third-person video, fans were taken on an “interactive nightmare” to escape their environment. The soundtrack? Mychildren…
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Inspiration is all around us. It stems from our past and our present. It helps us to move forward, savor each moment, and plan for the future. Sometimes inspiration is right in front of us…and sometimes its the most common sense solution to a set of problems. With the release of Underoath’s album Lost In…
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An indie rock tour with fast food behemoth White Castle as the presenting sponsor? Co-sponsored by the Universal Pictures film Evan Almighty and big box retailer, Best Buy? Anything is possible when you can demonstrate the ability to reach the right audience with a spot-on marketing message and flawless execution. We started the Tooth &…