Category: Strategic Partnerships
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These days it seems more common than ever for an artist to ask its fanbase to finance their next project. Amanda Palmer made headlines when her fans helped her blow past her goal, raising over $1,000,000 via Kickstarter. But before there were sites like Kickstarter, Pledge Music, or Indiegogo, I was involved in a life…
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An indie rock tour with fast food behemoth White Castle as the presenting sponsor? Co-sponsored by the Universal Pictures film Evan Almighty and big box retailer, Best Buy? Anything is possible when you can demonstrate the ability to reach the right audience with a spot-on marketing message and flawless execution. We started the Tooth &…