2324 NE 113th St.
Seattle, WA 98125
206-618-1465 – johntfrazier@gmail.com
johntfrazier.com
Career Statement: A driven, passionate, and proven marketing leader with over a decade of experience in the entertainment industry. Adept at conceptualizing and executing innovative marketing campaigns across a variety of different platforms to meaningfully connect with consumers. Demonstrates a keen awareness of social trends and uses emerging technology to generate excitement, drive sales, and develop long-term brand loyalty. Recognized for the ability to articulately and effectively communicate both within an organization and with external partners.
Employment Experience
Director of Marketing, Tooth & Nail Records / EMI Music, Seattle, WA – 10/02 – 12/12
• Developed and executed all marketing initiatives for three separate label brands resulting in the sales of over 8 million units
• Managed four direct reports within marketing and new media team
• Devised creative online, print, and retail promotions, sales, giveaways, and contests, as well as tour and event marketing
• Implemented social media strategies and advertising campaigns for both bands and labels, amassing a social networking base for key bands of over 1.5 million followers and growing the label mailing list over 20 times
• Managed marketing, promotional, and retail budgets for over 40 active artists
• Secured sponsorships and support for tours and events, raising over $150,000 in sponsorship support for 2009 Tooth & Nail Tour
• Conceptualized and executed music video promotion initiatives
• Led creation and redesigns of label websites and mobile applications
• Controlled online mailing list and direct to consumer marketing efforts
Marketing Director, Drive-Thru Records, Los Angeles, CA – 6/01 – 9/02
• Managed online and print advertising and marketing initiatives
• Created and executed online promotions, sales, giveaways, and contests
• Organized and oversaw worldwide street and e-teams
• Led development of label and band websites and supplementary online marketing tools
• Built online mailing list and established direct to consumer marketing efforts
• Coordinated event sponsorships, video promotion, and music placements
Marketing Manager, SaulGoodMan / crank! A RECORD COMPANY, Los Angeles, CA – 6/00 – 5/01
• Planned and executed advertising campaigns and online promotions
• Initiated and administered online affiliate program
• Secured and managed strategic, label, and content partnerships
• Organized and supervised national street team
• Managed online mailing list and direct to consumer marketing efforts
Education
James Madison University, Harrisonburg, VA – 1993 – 1997
Bachelor of Science, Media Arts and Design, Business