In music marketing, we’re always looking for a perfect symbiosis between the content we’re marketing and the marketing message itself. In a perfect world, we’re able to pull our inspiration from album titles, song names, or artwork associated with a given artist or release. In the case of Emery’s album We Do What We Want, we wanted to do something out of the ordinary when releasing the band’s new song, “Scissors.” So, naturally we pulled inspiration directly from the song title and decided to literally cut up the song into 7 pieces and release it over the course of 7 days – but that was just the beginning.
We manipulated each one of the song clips and sent fans on an online scavenger hunt to download, evaluate, and reassemble clips. We teamed up with the folks at North Social and … Read More »