2324 NE 113th St.
Seattle, WA 98125
206-618-1465 – johntfrazier@gmail.com
johntfrazier.com

Career Statement: A driven, passionate, and proven marketing leader with over a decade of experience in the entertainment industry. Adept at conceptualizing and executing innovative marketing campaigns across a variety of different platforms to meaningfully connect with consumers. Demonstrates a keen awareness of social trends and uses emerging technology to generate excitement, drive sales, and develop long-term brand loyalty. Recognized for the ability to articulately and effectively communicate both within an organization and with external partners.

Employment Experience

Director of Marketing, Tooth & Nail Records / EMI Music, Seattle, WA – 10/02 – 12/12
• Developed and executed all marketing initiatives for three separate label brands resulting in the sales of over 8 million units
• Managed four direct reports within marketing and new media team
• Devised creative online, print, and retail promotions, sales, giveaways, and contests, as well as tour and event marketing
• Implemented social media strategies and advertising campaigns for both bands and labels, amassing a social networking base for key bands of over 1.5 million followers and growing the label mailing list over 20 times
• Managed marketing, promotional, and retail budgets for over 40 active artists
• Secured sponsorships and support for tours and events, raising over $150,000 in sponsorship support for 2009 Tooth & Nail Tour
• Conceptualized and executed music video promotion initiatives
• Led creation and redesigns of label websites and mobile applications
• Controlled online mailing list and direct to consumer marketing efforts

Marketing Director, Drive-Thru Records, Los Angeles, CA – 6/01 – 9/02
• Managed online and print advertising and marketing initiatives
• Created and executed online promotions, sales, giveaways, and contests
• Organized and oversaw worldwide street and e-teams
• Led development of label and band websites and supplementary online marketing tools
• Built online mailing list and established direct to consumer marketing efforts
• Coordinated event sponsorships, video promotion, and music placements

Marketing Manager, SaulGoodMan / crank! A RECORD COMPANY, Los Angeles, CA – 6/00 – 5/01
• Planned and executed advertising campaigns and online promotions
• Initiated and administered online affiliate program
• Secured and managed strategic, label, and content partnerships
• Organized and supervised national street team
• Managed online mailing list and direct to consumer marketing efforts

Education

James Madison University, Harrisonburg, VA – 1993 – 1997
Bachelor of Science, Media Arts and Design, Business

HootSuite Certified Professional



My Work

In my time in the entertainment industry, I've managed marketing campaigns large and small and have had my hands on a vast array of different projects. I'm an ambassador for a creative approach to marketing and am adept in the fundamentals of the social, advertising, retail space and beyond.

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