50 Days of Demon Hunter
On the web, we live in an age where content rules. Attention spans are shorter than ever and to keep a fanbase captivated, we must develop a continuous stream of compelling content. After years of developing Demon Hunter’s career and over 500,000 album sales, we knew that when it came time to begin the set up for Demon Hunter’s The World Is A Thorn, we had an army of fans to satiate. We would pull no punches. We would strike for the throat. We would develop a contiguous content schedule so intense that we would have to wrack our brains night and day to make it even possible. Our best chance of success depended upon keeping fans engaged with new and exciting content, so we pushed the boundaries of normalcy to create something special.
The result? The 50 Days of Demon Hunter campaign. Every day for 50 consecutive days, we released a new piece of Demon Hunter related content. From music video and song premieres to video blogs, tour announcements, contests, pre-orders, podcasts, behind-the-scenes footage, and more – the campaign had something for everyone. We gave the fans what they needed and ultimately earned the band it’s highest grossing first week of sales in its decade long history. To top things off, we entered the Billboard Metal chart at the #1 position. Take a look at the 50 Days of Demon Hunter schedule on the Solid State Records website.