Enter Sandman

Posted on November 27th, by John in Work. Comments Off on Enter Sandman

In support of the the third full-length release from metal stalwarts, Mychildren Mybride, we constructed an elaborate online maze utilizing YouTube that consisted of 17 different videos with over 20 possible paths for fans to choose.  Through creatively shot third-person video, fans were taken on an “interactive nightmare” to escape their environment.  The soundtrack?  Mychildren Mybride.  The incentive? If fans made it through the maze by selecting the right paths, they unlocked a brand new unreleased song from the band’s forthcoming album.  The payoff?  Nearly 100,000 total video views and an engaging experience unlike anything the metal community has seen before.  Check out the Mychildren Mybride “Dreamcatchers” Interactive Nightmare! Choose wisely on your path and you will continue your journey, but a myriad of decisions lie around each corner that will decide your fate!


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My Work

In my time in the entertainment industry, I've managed marketing campaigns large and small and have had my hands on a vast array of different projects. I'm an ambassador for a creative approach to marketing and am adept in the fundamentals of the social, advertising, retail space and beyond.


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