John T. Frazier

  • August Burns Red
  • Tooth & Nail Tour
  • Underoath Golden Pass
  • 50 Days of Demon Hunter
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A Monster Band?

Tapping into the spirit of Halloween, we created a fictional band comprised entirely of monsters who used to be interns and called them...get this, the Monsterns. We even booked studio time for them to record a single and sold it on iTunes - all with the intent of promoting the Tooth & Nail brand.

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Tooth & Nail Branded Tour

An indie rock tour with fast food behemoth White Castle as the presenting sponsor? Co-sponsored by the Universal Pictures film Evan Almighty and big box retailer, Best Buy? Anything is possible when you can demonstrate the ability to reach the right audience with a spot-on marketing message and flawless execution.

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A Presidential Campaign

The Presidents of the United States of America just so happened to release their newest album, These Are The Good Times People, on an election year. So naturally, we put together a presidential-themed promo campaign that pitted the band members against each other in a race to become the new president of The Presidents of the United States of America. Who won? The fans!


My Work

In my time in the entertainment industry, I've managed marketing campaigns large and small and have had my hands on a vast array of different projects. I'm an ambassador for a creative approach to marketing and am adept in the fundamentals of the social, advertising, retail space and beyond.

Scissors
Scissors

In music marketing, we’re always looking for a perfect symbiosis between the content we’re marketing and the marketing message itself.  In a perfect world,...

Septembeard
Septembeard

We’re all familiar with movements like Movember. They’re awesome and newsworthy because they help raise awareness about important health issues. But, long before there...

50 Days of Demon Hunter
50 Days of Demon Hunter

On the web, we live in an age where content rules. Attention spans are shorter than ever and to keep a fanbase captivated, we...